Business Profile

Beginning the professional journey in 1993, pivotal roles were navigated through consistently showcasing adeptness in strategic leadership. My career in retail commenced as the Beverage Department Manager at SONAE DISTRIBUIÇÃO in Porto, where expertise in retail store operations, supply chain management, and inventory control was refined. Transitioning to LIDL, a crucial role was played in the historic launch of the first stores in Portugal. Moving on to PINGO DOCE in Porto, the position of District Manager was assumed, overseeing 12 stores and a team of 400 employees.

My career trajectory continued with a pivotal role as the Commercial and Operations Director at SODISPAL in Luanda, Angola. Enriching experiences, complemented by contributions at LIDL and PINGO DOCE, laid a robust foundation for subsequent accomplishments in the dynamic realms of retail fashion, electronics, and logistics.

Now, with over two decades of diverse professional experience, I am a transformational leader dedicated to driving results and strategic foresight across sectors and international landscapes. Leading cross-functional teams, I spearhead growth, business transformation, and enhanced customer engagement. My supportive leadership style fosters a culture of ownership and belonging, grounded in a firm yet fair approach. Evolving towards data-driven decision-making, I leverage deep expertise in retail, encompassing operations, commercial, supply chain, merchandising, and marketing. My background in Logistics & Distribution provides a holistic view to drive operational excellence. Throughout my career, I've led restructuring processes and change initiatives with loyalty and trust from my teams. With a passion for nurturing talent, I inspire high-performing teams to unlock their full potential and drive organisational success.