Business Profile

A graduate in Pharmacy in 2003, I have been with Prohealth for the past 17 years, building a strong track record across both local and international markets.

I joined Prohealth as Export Manager, playing a key role in expanding the company’s international presence, particularly in Libya. My role later evolved into Pharma Business Unit Manager, where I oversaw both local and export pharmaceutical operations, driving sustained growth.

In August 2019, I was appointed Chief Commercial Officer.

Today, I lead Prohealth’s commercial strategy across local and international markets, with responsibility for dermo-cosmetics, pharmaceuticals, nutrition & food supplements, aesthetics and pharma tender business. I oversee a broad structure of senior executives, B2B channel managers, brand specialists, and sales teams whilst serving as a key point of contact for strategic B2B partners.

My focus for Prohealth’s Vision 2030 will be to execute our commercial strategy to drive sustainable growth, expand our international presence, invest in technology & innovation, and consolidate long-term partnerships.