Maria Micallef

Chief Executive Officer

The General Soft Drinks Company Ltd


The General Soft Drinks Company Ltd


"Getting results and transmitting passion to the people I lead."

Business Profile

As the Chief Executive Officer, my primary objective is to provide proficient and effective leadership, ensuring that the companies under my purview excel in their respective industries. Throughout my tenure at Mizzi Organisation, I have overseen numerous enterprises with a vast range of operations, including manufacturing, importation and distribution, fashion, and food retailing, as well as hospitality and English language schools.

In my role, I am dedicated to facilitating the development and the monitoring of implementation of strategic plans. By doing so, I aim to drive revenue growth and enhance profitability for the companies I lead. Furthermore, I actively engage in mentoring initiatives to nurture teams, fostering an environment that emphasises efficiency, quality, service, and sustainable resource management whilst keeping a positive environment, facilitating employees to develop a strong sense of belonging.

Business Activities

  • 2008-Present: Executive Director, Institute of English Language Studies (IELS) Malta
  • 2018-Present: Chief Executive Officer, GSD Marketing Ltd, and The Waterfront Hotel Ltd


  • 1991: Student worker, The General Soft Drinks Company Ltd
  • 1992-1993 Assistant Analyst, The General Soft Drinks Company Ltd
  • 1993-1996: Quality Assurance Manager, The General Soft Drinks Company Ltd
  • 1996-1997: Production Manager, The General Soft Drinks Company Ltd
  • 1997-1998: Director of Operations, The General Soft Drinks Company Ltd
  • 1998-2009: General Manager, The General Soft Drinks Company Ltd
  • 2004-2008: Board Member, European Technical Committee for the Coca-Cola Company in Europe
  • 2009-2018: Chief Operating Officer, The General Soft Drinks Company Ltd
  • 2009-2019: Director, First United Insurance Brokers and First United Insurance Management
  • 2013-2014: Director, Air Malta
  • 2014-2017: Chairperson, Air Malta
  • 2018-2019: Chief Executive Officer, Arkadia Marketing Ltd


  • 1987-1992: Bachelor’s Degree, Chemistry and Biology, University of Malta
  • 1997-1999: Master of Business Administration (MBA), General and Strategic Management, Maastricht School of Management


    Official Partners

    • Trade Malta
    • Fino
    • GO Business
    • Imovo
    • Malta Enterprise
    • WFDM
    • St James Hospital
    • Harvest
    • Dea Aesthetics
    • Intercomp
    • European Commission
    • Malta Business Registry
    • CF Estates
    • Agilis
    • ICON
    • Agora
    • Bureau Vallee
    • Apex Group Ltd
    • Exereco
    • Arkafort
    • Excel Homes
    • Lidion Bank
    • Melita Marine
    • TNT
    • Sparkasse Bank
    • Dimech Enterprises
    • Laferla
    • FCM Bank
    • Hi-Care Services