Maria Micallef

Chief Executive Officer

The General Soft Drinks Company Ltd


The General Soft Drinks Company Ltd


"Getting results and transmitting passion to the people I lead"

Business Profile

As the Chief Executive Officer, my focus is to provide effective and efficient leadership to position the companies I am responsible for at the forefront of their respective industries.

I have been involved in a number of companies within the Mizzi Organisation that have diversified operations, ranging from manufacturing to importation and distribution, fashion and food retailing, hospitality and English language schools.

My role is to facilitate the development and monitor the implementation of the strategic plans, promoting revenue growth and enhancing profitability. I provide the adequate mentoring to develop teams that focus on ensuring efficiency, quality, service, and cost-effective sustainable management of all resources within the respective companies.

Business Activities

  • 2008-Present: Executive Director, Institute of English Language Studies (IELS) Malta
  • 2018-Present: Chief Executive Officer, The Waterfront Hotel


  • 1991: Student worker, The General Soft Drinks Company Ltd
  • 1992-1993 Assistant Analyst, The General Soft Drinks Company Ltd
  • 1993-1996: Quality Assurance Manager, The General Soft Drinks Company Ltd
  • 1996-1997: Production Manager, The General Soft Drinks Company Ltd
  • 1997-1998: Director of Operations, The General Soft Drinks Company Ltd
  • 1998-2009: General Manager, The General Soft Drinks Company Ltd
  • 2004-2008: Board Member, European Technical Committee for the Coca-Cola Company in Europe
  • 2009-2018: Chief Operating Officer, The General Soft Drinks Company Ltd
  • 2009-2019: Director, First United Insurance Brokers and First United Insurance Management
  • 2013-2014: Director, Air Malta
  • 2014-2017: Chairperson, Air Malta
  • 2018-2019: Chief Executive Officer, Arkadia Marketing Ltd


  • 1987-1992: Bachelor’s Degree, Chemistry and Biology, University of Malta
  • 1997-1999: Master of Business Administration (MBA), General and Strategic Management, Maastricht School of Management


  • Member, University of Malta Council

Official Partners

  • Trade Malta
  • Fino
  • GO Business
  • Imovo
  • Malta Enterprise
  • WFDM
  • St James Hospital
  • Harvest
  • Intercomp
  • Malta Business Registry
  • CF Estates
  • Agilis
  • ICON
  • Agora
  • Bureau Vallee
  • Apex Group Ltd
  • Exereco
  • Excel Homes
  • Lidion Bank
  • Melita Marine
  • TNT
  • Laferla
  • FCM Bank
  • Hi-Care Services