Sharon Sammut

Chief Commercial Officer

The Convenience Shop Group

Retail
Retail

The Convenience Shop Group

Zebbug

"Live life without regrets!"

Business Profile

As Chief Commercial Officer of The Convenience Shop Ltd, I am responsible for overseeing the objectives and implementation of all the company’s commercial strategies and supporting the Group's growth ambitions.

After gaining diverse experience at national and multinational companies, I joined the business in 2019 as Group Financial Planning and Performance Analyst and was promoted to my current role in July 2022. Since then, I have taken the lead in detailing and defining policies followed by the company on a national commercial level, ensuring they efficiently align with the company’s vision.

I am a graduate with a Bachelor of Science degree in Mathematics, Statistics and Operations Research and am commercially savvy in view of the years spent within the industry. I have an incisive strategic mind, good interpersonal skills, innovative thinking, eye for detail, focused and determined.

Business Activities

  • Managing the Commercial Business Management (CBM) process in producing rolling forecasts, assessing gaps to the business’ strategic objectives and enabling interventions.
  • Leading the Commercial Business Review meeting with the CEO & CFO, to analyse and understand the key drivers of differences between the company’s budget and the business’ strategic objectives.
  • Establishing key interventions and actions required to ensure “The Convenience Shop Group” stays on track to achieve its strategic objectives.
  • Ensuring the Commercial Business Management process informs and feeds the Quarterly Forecasting, Annual Plan, and 5-year Strategic Planning submissions.
  • Creating a sustainable group Commercial Business Management process and toolset by leading continuous improvement, promoting best practice, whilst simplifying processes.
  • Leading the Product Management team to optimise product assortments and optimum margins.
  • Leading the Marketing Team to innovate and understand better customer expectations.
  • Managing Franchise business development and ensure to maintain and excel Franchisee relationship.

Previous

  • 2012-2016: Revenue Analyst – MPT (Operations) Ltd
  • 2016-2019: Business Analyst – GSD (Marketing) Ltd
  • 2019-July 2022: Financial Planning and Performance Analyst – The Convenience Shop (Management) Ltd

Education

  • University of Malta: Bachelors Degree - Mathematics, Statistics and Operations Research

Society

Official Partners

  • Trade Malta
  • OZO
  • Fino
  • GO Business
  • Imovo
  • Laferla Insurance
  • WFDM
  • St James Hospital
  • Elcol
  • PTL
  • Evolve
  • Clentec