Business Profile
With a career spanning nearly three decades, I have been deeply immersed in the digital marketing and digital transformation sectors, focusing on direct response marketing. This field has become more than just a profession for me; it is a genuine passion. My journey began with consulting roles for major brands like Microsoft, Procter & Gamble, Intel, and Sainsbury's Bank, where I gained invaluable experience and honed my strategic skills.
As a consultant, I have generated over $1 billion in sales across 27 industries. By combining my passion for digital marketing with my expertise as a growth hacker, I have developed strategies that not only boost sales but also drive brand growth and innovation.
In my most recent role, I worked as the Managing Director of an AI company that specialised in Document Intelligence for the Fintech industry.
Now, as the Chief Revenue Officer (CRO) at BELS Malta, I am thrilled to be part of such an innovative school with ambitious plans. With the support of a talented team, I am eager to apply my skills to drive strategic initiatives, boost our use of digital technology in the classroom and utilise AI technology to enhance marketing efforts in this new sector.
