Local entrepreneurs seeking to export their brands encounter a number of daunting challenges. Entering vast foreign markets when one is used to operating in the small local one is often seen as a risk too far. Yet a fairly new Maltese brand has decided to take the plunge.

6FIFTYTWO® Founder and CEO Christabelle Camilleri has just announced the brand's first international B2B exhibition at Top Drawer in London, the UK’s leading trade show for designer brands, a must-watch platform for emerging business trends. And 6FIFTYTWO® didn’t just present its products at Top Drawer, it nabbed the 'Best Stand' award.  

Now the brand has officially joined the B Corp-certified platform home to more than 2000 independent brands from around the world, Wolf & Badger, online and in store. 

6FIFTYTWO® originally made a name for itself with its silk pillowcases and related ranges designed to care for skin and hair. Rapidly, 6FIFTYTWO® is becoming a 360-degree lifestyle brand, spawning ranges of products which faithfully express the brand’s colourful soul, a bold bearer of change and innovation.

The CEO comments: “The brand is all about its distinctive character which immediately captures the imagination wherever it is applied. In terms of vision, 6FIFTYTWO® is a total and all-encompassing lifestyle brand, recognisable and embraced by whatever product line it lends itself to. Its future lies in the footprint it has the potential to make in various markets. From fashion, to furniture, to personal care.”

The brand's trajectory began in Malta, made its way to London and the horizon is now open to new opportunities. “Our journey is just beginning. We aspire to grow 6FIFTYTWO® into a brand synonymous with luxury, comfort, and environmentally mindful living. We aim to continue expanding our product ranges, always avoiding the obvious, to meet beauty and wellness needs while maintaining a strong commitment to quality and sustainability.”

Ms Camilleri points to the 6FIFTYTWO® carry-all bags - a compact yet spacious solution for all storage needs. They are designed to seamlessly fit into the busy woman’s daily routine and travel adventures. Crafted from premium cross pvc leather and lined with durable 230d twill, the carry-all bag is as much of a chaperone as the pillowcase.

The brand has also launched its very own 6FIFTYTWO® edition 01 sunglasses. And to round it all off it also launched uniquely curated gift boxes.

All 6FIFTYTWO® lines come in a dazzling range of colours and all items are produced in an eco-friendly manner.

For more information, please visit: https://6fiftytwo.com/