6FIFTYTWO® is redefining beauty sleep with its luxurious silk essentials. In her own words, CEO Christabelle Camilleri expounds on the brand’s mission, its best-selling pillowcases, and how a moment of personal joy inspired a growing collection designed to care for your skin, hair, and daily routine – day and night.
Q: What is the essence of 6FIFTYTWO®?
Christabelle Camilleri: We are a fairly new brand on the block, although word is travelling fast.
In short, we gently work on your face while you sleep. How do we do it? We’re not a treatment, we’re not a cream or a lotion. We are magical pillowcases with a beautiful mission: to gently care for your skin throughout the night, every night.
Q: Magical pillowcases, you say?
Christabelle Camilleri: Yes, our pillowcases epitomise our ethos. Crafted from high-grade 22 momme pure mulberry silk, they are clinically proven to improve skin hydration and texture, reduce fine lines and creases, minimise overnight acne breakouts, and offer anti-static benefits for softer, silkier hair.
Our long-lasting and durable pillowcases are for the young, the middle aged, and beyond. Quite simply, they offer kindness to any face that lies on them. Suiting all skin types, they contain no harsh chemicals, reduce frizz and tangles, help you breathe naturally and regulate the temperature.
One night with your face on our pillowcase and you’re hooked. You’ll never want to part with it. Ever. Indeed, we have a growing community of avid fans who take their 6FIFTYTWO® with them even when they go abroad, whatever the climate. Whether they’re going to Bali, London or Iceland. They just cannot go to bed without it.
Q: What about the wear and tear caused by regular washing?
Christabelle Camilleri: We thought of that as well. We created our very own branded laundry bag which is crucial for maintaining the pillowcase’s luxurious feel and longevity. The mesh wash bag acts as a protective barrier, preventing friction and damage from other garments and from the washing machine itself.
Q: How does this care carry over into the day?
Christabelle Camilleri: We have now taken our mission a step further. We don’t just care for your skin and enhance your beauty at night. We also add elegance to perfectly compliment your journey.
During the day, the dream-like, natural and reinvigorating experience of our pillowcases continues with our scrunchies made from the same premium silk. They are designed to protect and beautify your hair, reduce friction, prevent breakage and split ends, and retain moisture for healthier hair. Not to mention that they are hypoallergenic, extremely comfortable and come in a dazzling array of colours. Of course, all items are produced in an eco-friendly manner.
Q: Any other products?
Christabelle Camilleri: Our journey is just beginning. We aspire to grow 6FIFTYTWO® into a brand synonymous with luxury, comfort, and social and environmentally mindful living. We aim to continue expanding our product range, always innovating to meet your beauty and wellness needs while maintaining our commitment to quality and sustainability.
Take our very own carry-all bags - a compact yet spacious solution to all your storage needs. They are designed to seamlessly fit into your daily routine and your travel adventures. Crafted from premium cross pvc leather and lined with durable 230d twill, you’ll be chaperoned by our carry-all bag as much as the pillowcase.
We also added silk sleeping masks to our range for the ultimate surround luxury and relaxation experience every night. We even launched our very own 6FIFTYTWO® edition 01 sunglasses. And to round it all off we launched our unique curated gift boxes.
All our products come in a dazzling, never-ending range of colours and all items are produced in an eco-friendly manner.
Q: Finally, why call the brand 6FIFTYTWO?
Christabelle Camilleri: Jordan, my husband, and I were blessed with our daughter in 2022. The name 6FIFTYTWO® symbolises the exact time of her birth, our most special gift who changed our lives forever. We created this brand to start a legacy that embodies our love for her.
We hope that 6FIFTYTWO® brings as much joy and luxury to your life as it has to ours.
Start your journey here http://www.6FIFTYTWO.com.
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