Wilfred Camilleri

Head of Marketing

The Convenience Shop Group


The Convenience Shop Group


"The good ideas will survive"

Business Profile

Following a long stint in Conference and Incentive Tourism, focusing mainly in event organizing and projects management, I switched to working within the local FMCG market. In this particular field my roles mainly focused on Communication, Brand Management and Marketing Management and had the opportunity of working with several international world leading brands like Coca-Cola, Heineken, AbInbev, Brownforman and Edrington to mention a few.

My passion for the creative side of marketing has always been present and I expressed this in graphic design and photography work which I did both as part of my daily tasks, commercially on freelance basis and also as an artist.

I have recently embarked on this new ‘adventure’ in the world of retail, as Head of Marketing within The Convenience Shop group - a new and interesting challenge, within a fast and ever-changing playing field.

Business Activities


  • October 2003- April 2012: Media & Communications Manager, The General Soft Drinks Co. Ltd
  • April 2012-June 2013 Creative Manager, On Site Malta
  • June 2013-June 2015: Business Development Manager, The General Soft Drinks Co. Ltd
  • June 2015-May 2019: Marketing Manager, Charles Grech Co. Ltd
  • May 2019-February 2020: Communications & Digital Marketing Manager, Foster Clark Products Ltd
  • February 2020-August 2021: Brand Manager Beer Brands, The General Soft Drinks Co. Ltd
  • August 2021-July 2022: Freelance Marketeer & Marketing Manager, MIL Ltd
  • August 2022-Present: Head of Marketing, The Convenience Shop


  • 2018: The Chartered Institute of Marketing - Diploma in professional marketing (Digital Strategy) MQF Level 6
  • Strategic Marketing
  • Measuring Metrics
  • Digital Marketing


Official Partners

  • Trade Malta
  • OZO
  • Fino
  • GO Business
  • Imovo
  • Malta Enterprise
  • Laferla Insurance
  • WFDM
  • St James Hospital
  • PTL
  • Evolve
  • Clentec