I started my career in the digital sector 13 years ago, when digital marketing was still in its infancy. My first role as a consultant for a web development company exposed me to the world of marketing and this prompted a desire to learn more. I wanted to understand the psychology of consumer behaviour and the fundamentals of marketing on a global level. Subsequently, I decided to attend university and graduated with a First Class BA (Hons) degree in Marketing Management.
Since my days of university, I gained experience in advisory and creating and implementing digital and omnichannel communication strategies for start-ups and established multinationals operating in various sectors including iGaming, financial services, travel, tourism, retail and more…
I grew businesses quickly and my strategies and knowledge caught the attention of numerous organisations and industry experts, including Google, as well as some of the world’s leading training providers and universities.
I became a lead trainer for Google Digital Academy, course leader for numerous Google Partners, Global Course Director for the CIM, guest lecturer at top universities across the UK as well as tutor and mentor for ISDI and DMI.
My goal is to share my knowledge and help businesses grow in the digital space which is why SNB Digital was created as a global digital training provider, upskilling and consulting organisations and individuals through digital transformation.
SNB Digital was founded in 2016 and was initially launched in the United Kingdom before expanding its operations to the island of Malta in early 2019 where I now reside.