Milena Livada

Head of Sales and Marketing

The General Soft Drinks Company Ltd


The General Soft Drinks Company Ltd


"Whether you think you can or you can’t, you’re right!"

Business Profile

I am a results-driven, creative, action-oriented commercial professional with over 20 years of experience, mainly gained in one of the leading multinational companies. I am experienced in marketing, sales and general management roles for single and multiple markets. I have years of distinguished performance in developing and implementing solutions to build business and accelerate sustainable and profitable growth. I served as a Board Member on the Board of Managers of East Adriatic Markets for a multinational company for more than five years, and was responsible for turnover of more than $100 million. I am experienced in managing people across different countries and at various levels of seniority. I am very familiar with the work in a matrix organisation with contacts and peers across countries and continents. I am a professional with strong financial acumen practiced through the management of different budgets and currencies, coupled with broad analytical skills.

Business Activities

  • 1998-2014: Country Manager Croatia, Kraft Mondeleze
  • Marketing Director, East Adriatic Market
  • Sales Director, East Adriatic Market
  • 2015: Executive Sales and Marketing Director, Zvijezda
  • 2017: Sales and Marketing Director, Francis Busuttil & Sons



    • Master’s degree in economics, University of Zagreb
    • Master’s degree in HR Management, University of Skopje


    Official Partners

    • PTL
    • Trade Malta
    • OZO
    • Fino
    • Halmann
    • GO Business
    • Laferla Insurance
    • HSBC
    • Elcol
    • Convenience
    • MTA