Business Profile

A chartered marketer by profession and Fellow Member of the Chartered Institute of Marketing (UK), my skills stretch across the marketing portfolio with a particular focus on integrated strategic planning, human resource management, conflict resolution, business processes and developments. Throughout my long career, I have gained valuable experience at different levels of administrative hierarchy – operational, strategic and board – directing business through growth, sustainability and seeking strategic fits between the internal and external environments. As Chief Executive Officer of Class Optical Group, my narrative is mindful of the importance to lead, manage and develop the organisation in a sustainable manner, ready for the next generation that follows. I am particularly driven and motivated by the contribution and involvement of an organisation’s entire workforce at all levels, that align with corporate values in reaching company objectives together for the welfare of all stakeholders.