Malcolm Briffa

Director of Business Services

Melita Ltd

Telecommunications
Telecommunications

Melita Ltd

Birkirkara

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Business Profile

As Director of Business Services at Melita, I am responsible for Melita’s overall offering for business customers – be they small corner shops, or international corporations. These services are provided under the “Melita Business” brand.

The Melita Business approach is based on two key pillars: reliability, and value. We also adopt a very open approach, building partnerships with experts and specialists and not trying to do it all alone. During my tenure in this role, I have focused on creating an ecosystem of partnerships that benefit our business clients in Malta and internationally.

This principle was adopted when we launched our state-of-the-art data centre, opening it up to system integrators to leverage as a platform for their clients. We also addressed key national infrastructural projects such as nationwide WAN for Malta’s government schools with a key local networking partner. More recently we have launched Smart Cloud, a cloud platform in collaboration with local specialists in hardware and virtualisation. The same open approach guided us in our launch of melita.io – providing connectivity to system integrators and application developers working in the field of the Internet of Things (IoT). We have developed an ecosystem of partners, combining our expertise and exporting local talent and solutions to leading international brands.

This same philosophy shapes our internal ways of working, where my focus is on supporting and challenging my team so that they can continuously find new ways to contribute and grow personally; whilst helping our clients’ businesses grow.

Prior to my current role I held various senior positions at Melita, which gave me a broad perspective on the telecommunications industry. Currently pursuing an MBA from Warwick, I hold a MA in Integrated Marketing and a BComm (Hons.) from the University of Malta. I have also studied at INSEAD, the Digital Marketing Institute, and The London Institute of Banking and Finance.

I am married and have two energetic children.

Business Activities

Previous

  • Director of Customer Experience & PR, Melita Ltd
  • Head of PR and Strategic Projects, Melita Ltd
  • Head of Marketing, Melita Ltd
  • Head of Marketing, Global Capital

Education

  • Master of Business and Administration MBA, Warwick Business School
  • Diploma in Digital Marketing, Digital Marketing Institute
  • Executive Management, INSEAD Business School
  • Certificate of Financial Services Regulations for Advisors, London Institute of Banking and Finance
  • M.A Integrated Marketing Communications, University of Malta
  • B.Communications (Hons), University of Malta

Society

Official Partners

  • Trade Malta
  • OZO
  • Fino
  • GO Business
  • Imovo
  • Laferla Insurance
  • WFDM
  • St James Hospital
  • Elcol
  • PTL
  • Evolve
  • Clentec