Claire Zammit Xuereb

Director of Hospitality and Care

AX Group plc

Corporate Group of Companies
Corporate Group of Companies

AX Group plc

Mosta

"Pushing Boundaries "

Business Profile

As an entrepreneur rooted in hospitality, I’m motivated by a desire to uncover untapped market opportunities. Driven by passion and motivation I seek to build a diverse range of forward-thinking and successful hospitality ventures.

In my role as Director of Hospitality and Care at AX Group, I oversee a distinguished portfolio of seven hotels and 22 restaurants renowned for exceptional standards and guest service. Properties like Rosselli AX Privilege, AX The Palace, and the Michelin-starred Under Grain, showcase the AX Hotels brand excellence. Drawing on my hospitality background and passion to foster positive change, I bring a renewed focus on care and excellence to our thriving healthcare brands.

I hold a BSc in International Hospitality Management from the University of Wales and a degree in Hospitality and Tourism Management from the Centre International de Glion. I serve on the Executive Board of AX Group and have held various leadership roles within the Malta Hotels and Restaurants Association and the ITS Board of Governors. Beyond business, I chair the AX Foundation, dedicated to promoting positive social impact and supporting individuals living with invisible disabilities.

My efforts have been recognised with the Gold Award for Leader in Quality Tourism and the Bronze Award for Female Entrepreneur of the Year at the Malta Business Awards in 2023.

Business Activities

  • 2009-Present: Hospitality Director, AX Group
  • Directing the operations of seven 4- and 5-star hotel accommodations: AX | The Palace, AX | The Victoria Hotel, AX | Capua Palace, AX | Sunny Coast Hotel and Spa, AX | ODYCY, AX | The Saint John, Rosselli – AX | Privilege and 27 food and beverage outlets
  • 2019 – Present: Chairperson, AX Foundation
  • 2022-Present: Director of Hospitality & Care, AX Group
  • Directing the operations of seven 4- and 5-star hotels accommodations & directing Hilltop Gardens and Simblija Care Home

Previous

  • Front Office Agent, Mayfair Intercontinental, London - Three months training in Front Office Dept. as a Front Office Agent. Main responsibilities involved check-in and check-out, reservations, handling complaints, and cashier. Three months training in Guest Relations, including VIP deliveries to guest rooms
  • 1998-1999: Apprentice, Guest Relations Officer, MV Century, Celebrity Cruises Royal Caribbean International, Miami - Six months training in Guest Relations Dept. as a Guest Relations Officer. Main responsibilities involved handling complaints on a 24hr basis - following up from start to end
  • 2000-2001: Revenue Manager, AX | Suncrest Hotel - Main role was to increase revenue, whilst decreasing percentage (%) cost, hence boosting percentage (%) profit, through group synergies, or volume based solutions
  • 2003-2003: Guest Satisfaction Assurance Manager, AX | Suncrest Hotel - Launched the G.S.A. programme within the new structure that fell under Sol Melia Standards, at the very start of the branding period - Main role was to increase loyalty on both ends - internal customers (employees) and external ones (resident guest). Hence, was responsible for quality and guest satisfaction and managed an assistant to be able to run the department at a minimum of 16 hours per day
  • 2003-2008: General Manager, AX | The Victoria Hotel - Employed to prepare the hotel for branding, re-structuring, refurbishing and expansion - extension of 150 rooms. During this time, took over Capua Palace and turned it into an exclusive venue for weddings/conferences as well as local seminars and an ideal location for accommodation in pure luxury – developed the concept of duplex suites
  • 2007-2009: General Manager, AX | The Palace - Created the entire concept of the hotel and managed the hotel from pre-opening stage, till the official launch

Education

  • BSc in International Hospitality Management, University of Wales
  • Degree in Hospitality and Tourism Management, Centre International de Glion

Society

  • 2005–2008: Treasurer, Malta Hotels and Restaurants Association (MHRA)
  • 2009: Elected Member of the Board of Directors, Institute of Tourism Studies (ITS)
  • 2009: Elected Vice President, Malta Hotels and Restaurants Association (MHRA)
  • 2009–2012: Council Member, Malta Hotels and Restaurants Association (MHRA), representing the human resources aspect of the tourism industry
  • 2010–2013: Chairperson of the Board of Directors, Institute of Tourism Studies (ITS), responsible for the re-structuring of the organisation and re-vamping the study curricula
  • 2019–Present: Chairperson, AX Foundation

Official Partners

  • Trade Malta
  • Fino
  • GO Business
  • Imovo
  • Malta Enterprise
  • WFDM
  • St James Hospital
  • Dea Aesthetics
  • Tech.mt
  • Intercomp
  • European Commission
  • Malta Business Registry
  • CF Estates
  • Agilis
  • ICON
  • Agora
  • Bureau Vallee
  • Apex Group Ltd
  • Exereco
  • Arkafort
  • Excel Homes
  • Lidion Bank
  • Melita Marine
  • TNT
  • Sparkasse Bank
  • Dimech Enterprises
  • Laferla
  • FCM Bank
  • Hi-Care Services