Business Profile

Having joined the Malta Tourism Authority (then known as the National Tourism Organisation Malta) in 1997, I progressively occupied all positions in the MTA’s Marketing Directorate.

I have held key positions within the MTA’s International Marketing Directorate throughout the 10 record years of tourism and, since assuming the position of CMO, I embarked on initiatives to refresh the MTA’s marketing set-up, branding, PR and advertising activity overseas. These changes contributed to Malta and Gozo’s best years ever in tourism, with double digit growth year on year in tourist arrivals and achieving record growth in income from tourism and tourist bed nights.

During this period, the MTA in cooperation with the industry also achieved key objectives of a higher rate of growth in tourism in the winter months as well as strong diversification of source markets.