9H, the creative tech and AI company transforming how brands harness digital potential, has appointed Mauro Pirrone as its new Chief of AI. This strategic move marks the launch of 9H’s dedicated AI division, which will focus on building safe, explainable, and highly scalable AI agents tailored to business needs.

At a time when AI is shifting from experimentation to execution, 9H is taking a position that goes beyond off-the-shelf tools. The company will build compound AI agents, intelligent, interconnected systems that forecast, plan, automate, and adapt to solve real business operational challenges.

Mauro brings deep technical expertise and entrepreneurial vision to this mission. As co-founder and Chief Software Architect at UMNAI, he was instrumental in developing cutting-edge neuro symbolic AI and advancing the field of explainable, trustworthy AI. His work led to over 20 co-invented patents and global recognition, including the WIPO IP Award for Technological Innovation, inclusion in the Creative Destruction Lab, membership in the EIC Scaling Club, and being named among Malta’s Top 10 Startups to Watch in 2025.

Now, he is bringing that same vision and expertise to 9H, with a mission to help companies turn AI’s promise into performance, working closely with industry leaders to design and deliver tailored AI strategies that combine forecasting, planning, and automation.

“AI is moving fast, which means business needs are moving faster,” said Mauro. “This is about bridging that gap. At 9H, we’re not just deploying algorithms, we’re building intelligent agents that help businesses scale, simplify, and stay ahead.”

With Mauro at the helm, 9H is building AI capabilities that are not just technically powerful but built for the realities of today’s business challenges.

“We’re entering a new chapter, not just in what 9H delivers, but in how we help businesses grow,” said Benji Borg, 9H’s CEO. “With Mauro leading our AI vision, we’re building intelligent systems that aren’t just technically powerful, but business ready. This is about moving beyond the AI buzz and focusing on what really matters: results.”

With this move, 9H is doubling down on AI that delivers real business value helping mid-sized and growth-stage companies build intelligent systems that scale operations, streamline complexity, and drive results.