Losing clients is hard and getting them back is sometimes harder. But Enteractive, a firm which specialises in helping iGaming build customer relationships, is making headway. In a company statement, the company has said that, in July, they have activated or re-activated over 10,000 players through its (Re)Activation Cloud platform, for its operator partners. 

“The July milestone is a continuation of the strong Q1 and Q2 growth the company has experienced where the number of activated or re-activated players in Q2 rose over 200% in Q2 compared to 2019. The 10,000 players were either activated to make their first deposit or re-activated making a deposit after some time of inactivity,” the statement read.

(Re)Activation Cloud was launched just last year, with the aim of streamlining the process of integrating inactive player databases supplied by operators. It “enables Enteractive’s agents to engage in one to one personal conversations with those players, forging strong customer relationships, monitoring for gambling risks and inviting players back. It’s also a result of the deepening of Enteractive’s partnership with operators, some ongoing for over ten years, where data exchange and processes are constantly improved,” the company said.

Enteractive boasts over 50 different iGaming brands as clients in the iGaming sector, and plans to open in new markets, building on the outreach effected this year in Romania, Japan, Peru, and Brazil. 

“The last two years have put Enteractive on a solid upward trajectory, thanks to the amazing work by all our teams, from our (Re)Activation agents to our tech development team.,” Mikael Hansson, the firm’s Founder & CEO, said. “As we pass the 10,000 deposits per month mark, it just goes to show that players across all markets react well to Enteractive’s two-way conversational approach. Operators not going the extra mile with personalisation are missing out on improved revenue and bottom line profits.”