To meet evolving consumer demands for simplicity and inspiration, Lidl Malta has rolled out a complete nationwide redesign of its non-food promotional sections. Named “Your Lidl Worlds,” the new layout transforms in-store areas into an intuitive, stimulating shopping journey across all outlets on the island.

The revamp organises Lidl’s popular non-food private labels into six distinct, dynamically structured thematic worlds. To make navigation effortless, the areas utilise a clear, color-coded blocking system, allowing shoppers to locate items immediately. The six dedicated categories include:

• PARKSIDE - DIY & Garden: The comprehensive range features everything needed for both indoor and outdoor home projects.
• CRIVIT - Sports & Leisure: Designed specifically for those who lead an active, dynamic lifestyle.
• SILVERCREST - Kitchen & Household: Offering practical, innovative solutions for everyday home living.
• LIVARNO HOME - Home & Living: Covering everything related to furniture, textiles, and home decor.
• LUPILU - Kids & Toys: The ideal choice for early childhood essentials, clothing, and toys.
• ESMARA - Fashion & Lifestyle: For customers looking to stay aligned with the latest fashion trends.

Targeted communication and building trust

The new configuration is supported by an optimised visual communication system, featuring specific colours assigned to each individual brand. This setup makes product identification immediate, allowing customers to orient themselves effortlessly between categories. The adoption of this clear signage not only enhances the physical shopping experience but also strengthens brand loyalty by highlighting the sheer variety and depth of the assortment available.

With the nationwide introduction of ‘Your Lidl Worlds’, Lidl Malta transforms its non-food area into a prime shopping destination where the quality and value of its private labels take centre stage.

About Lidl

Lidl Malta Ltd started in April 2008 with 3 stores and has expanded its network to 12 outlets. Its head office is based in Naxxar. Lidl Malta Ltd is part of the Schwarz Group, a multinational group of companies, operating in the retail industry. The group was founded in Germany in the 1970s. After 20 years of operation inside the domestic market, the group started its expansion activities across Europe.

Currently, the group, which has its head office in Neckarsulm, near Stuttgart, is present in 31 countries in the world with more than 12,600 stores and more than 382,400 employees.