YOT Ltd, a leader in IT and maritime solutions, is set to make waves with the launch of FUSE, an innovative B2B online platform. Slated for release on October 1, 2024, FUSE is positioned to bridge a critical gap in the European market by offering a bespoke online warehouse experience with next-day delivery for IT and maritime equipment.

According to YOT’s CEO, Kris Cardona, the development of FUSE has been a strategic journey shaped by necessity and insight, driven by the company's expanding global footprint and its commitment to enhancing efficiency in product sourcing and delivery. “We saw a gap in the market where enterprise-level IT solutions were not as accessible as they should be. We asked ourselves, ‘Why not connect all of Europe’s IT warehouses into a single platform?’ This led to FUSE.”

Crafted to serve a broad spectrum of industries, including managed service providers (MSPs), integrators, the commercial and private maritime sectors, Internet of Things (IoT) companies, and innovators developing new technologies, FUSE is more than just another marketplace. It integrates over 250,000 products from multiple suppliers and guarantees next-day delivery for orders placed before 2pm across Europe, an impressive feat made possible through tactical partnerships and an efficient logistics network. Mr Cardona emphasises that FUSE is not just about speed; it’s about delivering a fully integrated service.

Unlike traditional B2B platforms, FUSE consolidates product sourcing, shipping, and even pre-configuration services into one seamless experience, taking the headache out of legalities and connectivity issues. “We deliver fully configured products, ready for installation with all the documentation. It’s like assembling a jigsaw puzzle, significantly reducing time and resource investment for our partners,” he notes. Backed by expert sales and engineering support, this level of integration is what makes FUSE unique in the industry.

One of the standout features of FUSE is its vendor-neutral strategy, which allows YOT to provide solutions tailored to each client's specific needs rather than being restricted to particular brands. The platform’s partner-focused model is another key differentiator. Unlike open-access platforms, FUSE is exclusively available to YOT’s partners. “By focusing solely on partners, we can fully commit to their success. When our partners succeed, so do we,” Mr Cardona elaborates.

The partner-centric model comes with numerous benefits, including additional discounts, rebates, credit lines, and white-label services for every department—logistics, engineering, and more—all under the partner’s branding. “If a partner wins a project with a tight deadline, we can receive all the equipment, configure it, and ship it branded as the partner’s. We can even be on-site as part of the partner’s team, troubleshooting and documenting the project,” adds Mr Cardona. This ‘one-stop-shop’ support model allows partners to scale without needing to invest in additional infrastructure like warehouses or specialised technical staff, letting them focus entirely on customer acquisition and growth.

FUSE also caters to high-profile clients, collaborating with leaders from S&P 500 companies, government entities, and major tech giants, especially within the maritime and super yacht industries. These partnerships allow YOT to provide specialised hardware and technical support tailored to unique needs, whether it’s enabling real-time trading through SpaceX’s Starlink satellite in offshore marine environments, setting up Wi-Fi in remote villas in exotic locations, or even providing live data from wind turbines at sea.

One notable project involved a client who desired a completely flat sundeck for their yacht, a challenging request given the typical presence of domes and equipment. Working closely with one of its partners, YOT developed innovative solutions to accommodate this design while adhering to physical and technological constraints, showcasing the company’s ability to deliver customised, high-quality solutions even in complex scenarios.

Registration for FUSE is a quick and straightforward process, taking just two minutes online, with approval granted within 24 hours. No upfront investment or long-term commitment is required. Once approved, partners gain access to an extensive range of products, project pricing, and global shipping capabilities. The platform consolidates everything in one place—from product stock levels to invoices and even engineer timesheets.

“This kind of streamlined access is a game-changer for our partners,” Mr Cardona asserts. With logistics hubs located in Malta, Germany, and Poland, FUSE offers same-day shipping options from Malta and Germany, ensuring rapid delivery across Europe. The Poland hub serves as a long-term consolidation and project storage centre, allowing efficient management of large-scale orders and ongoing projects.

Developing FUSE was not without its challenges. Mr Cardona compares the development process to “conducting an orchestra,” where each component—from logistics to technology—had to be mastered individually before being integrated seamlessly. “The biggest challenge was perfecting each component and ensuring they worked harmoniously to provide a tool that our clients would love,” he recalls. YOT overcame these challenges through a clear focus, persistence, and heavy investment in their team, with a relentless drive toward excellence.

Looking to the future, YOT plans to enhance FUSE with the integration of Artificial Intelligence. Their AI assistant will act as a personal shopper, receptionist, technical advisor, and logistics coordinator, further streamlining operations by enabling efficient information searches, recommending optimal product options, and tracking stock levels and subscription renewals. Mr Cardona also mentions the upcoming introduction of the FUSE SE version, a special edition that allows partners to add their own products and brand them within the platform. This new feature will enable companies to create their own online storefronts quickly and easily, similar to a pre-built version of Shopify, “whilst empowering startups and smaller businesses to build and scale their operations efficiently with minimal upfront investment.”

FUSE is more than just an online platform; it represents a transformative step for YOT Ltd and its partners. By combining speed, simplicity, flexibility, and comprehensive services, FUSE is set to redefine how businesses in the IT and maritime sectors operate across Europe.

To learn more about FUSE click here.