Tech that works the way you do

In a world where businesses must digitise or risk falling behind, off-the-shelf software often creates new problems. It forces companies to adapt to someone else’s system – leaving processes half-digitised, workflows disrupted and goals unmet.

Bullshark, a digital and technology partner based in Malta and the UK, is flipping the script. By designing and delivering custom software solutions and deep integrations, Bullshark helps businesses across sectors build scalable, purpose-built systems that map exactly to how they operate.

Custom sales and customer management portal, built to automate workflows and reduce time-to-quote for a B2B travel company

Escaping the one-size-fits-all trap

Every business has unique tools, users, processes and reporting logic. Bullshark delivers custom solutions that integrate seamlessly into this landscape – digitising operations without compromise.

“We don’t sell software. We solve business problems,” said Sam Mallia, CEO at Bullshark.

“Every system we build mirrors how a client already works, integrates with their tools, and delivers measurable value – whether that’s speed, automation or clarity.”

Impactful outcomes, real-world results

Bullshark’s success spans industries, with each project driving efficiency and transformation.

• Manufacturing (Client #1):
Built a custom payroll, HR and reporting system for 300+ staff across jurisdictions.
Results: 50 per cent less manual admin time per month and elimination of errors.

• Travel (Client #2):
Developed a custom CRM and proposal automation tool.
Results: 84 per cent reduction in time-to-quote, with PowerPoint integration for client-ready visuals.

• Education / SaaS (Client #3):
Developed a conversational AI coaching assistant for students – supporting goal setting, performance tracking and real-time feedback.
Results: A transformed learning journey for students, and a scalable EdTech SaaS product.

Custom reporting and HR management system for a 300+ person manufacturer – reducing admin time by up to 50 per cent

Your outsourced tech department

Bullshark assigns dedicated teams to each client, offering 80 to 640+ hours monthly. This approach simulates having an internal dev team – without the internal costs or hiring bottlenecks.

What clients get:

• Speed, accountability and enterprise-level execution
• End-to-end service across UX, development and delivery
• Project ownership tied to real-world business outcomes

“We combine user-first design, senior-level engineering, and structured delivery,” said Ruben Mamo, CTO. “Our clients get custom enterprise-grade software – without the red tape.”

Bullshark’s custom-built solutions streamline operations, enhance data visibility, and enable faster decision-making – turning fragmented workflows into a unified, high‑performance ecosystem

Tech stack and delivery process

Bullshark is proudly tech-agnostic. The technology is always driven by the business problem – not the other way around.

Proficiencies include:
• React, .NET, JavaScript and cross-platform frameworks
• Web apps, iOS/Android apps and internal business apps
• Complex APIs, third-party integrations and hardware connectivity
• Azure, AWS and DigitalOcean (50+ cloud servers under management globally)

End-to-end delivery framework

Bullshark’s structured, repeatable delivery process ensures quality, speed and clarity at every stage:

• Onboarding – Internal setup, PM tooling and debrief
• Wireframes – UX flows in Figma
• UI Design – High-impact interface visuals
• Architecture – CI/CD pipelines and environment setup
• Development – Core build with APIs and integrations
• QA Testing – Manual and automated testing
• Training – Video walkthroughs, user guides, documentation
• Go Live – Rollout to Web, App Store and Google Play

All systems and code are documented proactively for transparency, supportability and scale.

A technically led team with global experience

Bullshark’s 35+ team includes senior developers, UX designers, AI specialists and product leaders. The leadership team brings proven expertise from global firms and high-growth ventures:

• Ruben Mamo, CTO
With 25+ years of experience in infrastructure, DevOps, and cloud systems, Ruben leads Bullshark’s platform stability and deployment strategy.

• Carmen de Blanche, COO
With over 25 years of experience working with global brands, Carmen leads Bullshark’s operational delivery, systemisation, and ISO9001 compliance – ensuring every project runs efficiently, consistently, and to the highest standard.

• Matthew Scerri, Head of Data and AI
A specialist in all things data, Matthew translates complex data ecosystems into intelligent, usable tools that power decision-making, AI and automation.

About Bullshark

Bullshark is a multi-disciplinary digital agency delivering custom software, AI integration and marketing solutions. With offices in Malta and the UK, Bullshark supports both public and private sector clients across Europe and beyond, including the likes of Hyatt, Farsons, Wolt, APS Bank, Midea, Pfizer and the Government of Malta.

Whether it’s a business system, mobile app or AI automation – Bullshark delivers technology that makes business sense.

To learn more or request a capabilities deck, visit bullshark.digital.