Storm Design, one of Malta’s leading creative agencies, is reinforcing its stance that social media marketing, while powerful, must be part of a well-rounded and strategic digital marketing approach to truly benefit small and medium-sized enterprises (SMEs).

With deep roots in web development, branding, and digital strategy, Storm Design has consistently promoted the importance of cohesive, goal-oriented marketing. The agency views social media not as a standalone solution, but as a crucial component within a comprehensive marketing strategy.

“Digital marketing should always start with a plan. Social media is where many of your customers first encounter your brand, but without a strong foundation, it won’t deliver long-term impact,” says Jesmond Darmanin, Founder of Storm Design.

“Your website, your branding and even the way you communicate with your clients must all work together with your social media to create a unified, compelling experience.”

To support its local and international clients in their journey to transition from ad-hoc marketing into a more cohesive and strategy-led digital marketing, Storm Design has recently made significant investments in its digital marketing division, expanding its in-house team with specialists in marketing strategy, content creation and paid media.

This growth ensures the agency can offer clients deeper expertise, faster execution, and more comprehensive support as they navigate the evolving digital landscape. The expanded team reflects Storm’s long-term commitment to helping businesses not only to stay relevant but also to lead with confidence in the digital age.

As the Malta Chamber Social Media Usage 2024 report reveals, over 90 per cent of people use social media daily. This statistic underscores its potential reach and power. However, Mr Darmanin cautions against over-reliance on any single channel.

“Social media should amplify your strategy, not be your entire strategy”, he says. “When it’s aligned with your website, your brand messaging, and your long-term business objectives, it becomes a powerful engine for growth.”

With over two decades of experience supporting local and international brands, Storm Design continues to help SMEs unlock their full digital potential. Not just by being present, but by being strategic.

You can contact Storm Design via its website, Facebook, LinkedIn and Instagram.