Business Profile

I was appointed Head of Sales in August 2025, having first joined the company’s sales department in 1989. With over 35 years of experience in the beverage industry, I’m known for my strategic mindset and hands-on leadership. I have a proven ability to develop scalable go-to-market strategies, nurture key accounts, and build long-term client relationships. Throughout my career, I’ve built and led high-performing sales teams, expanded market share, and driven sustained growth across both established brands and new product launches.