Business Profile

I am a professional strategic communicator and marketer, acquiring extensive experience in several industries including national campaigns and commercial marketing. I am currently involved in several commercial initiatives involving stakeholders based in Malta, the Balkans and Middle East, and leading commercial campaigns related to different industries.

In the past I have been involved in strategic initiatives such as securing a multi-million deal with Manchester United. I was responsible for devising a communication strategy relating to the Malta Gas and Power Project, and I have also worked directly with international players such as Manchester United (UK), Ryanair, VIACOM networks (UK), Cirque du Soleil (US), Siemens, and SOCAR.

I was a part of Air Malta’s strategy team between 2017 and 2019, pursuing the airline's strategy for growth which has successfully led the airline to register its first operational profits in 2018 since the year 2000.