Feastables, the chocolate bar range of popular American YouTuber MrBeast has landed in Malta and is now available in five stores.
Jimmy Donaldson, better known as MrBeast, famed for his fast-paced videos featuring elaborate challenges and large giveaways, currently has the most subscribed channel on YouTube. As of July 2024, he has 302 million subscribers on the video stream platform.
In 2022, he took the step to launch his own chocolate bar company Feastables, marketing it as a snack that only has organic ingredients and no artificial flavours.
The chocolate bars have been such a success that they have now made their way to Malta, with dedicated social media pages and a website being set up.
As at the time of writing, only three flavours are available, namely ‘Original (Dark) Chocolate,’ ‘Milk Chocolate,’ and ‘Deez Nutz.’
However, they come at a price, with a 60-gram milk chocolate bar currently being priced at €4.90.
A screenshot from the Feastables Malta website showcasing the price of one chocolate bar / Feastables Malta
In comparison, in the United States, a pack of five 35-gram milk chocolate bars costs $6.99 (€6.39). A sampler pack which has four 60-gram bars in different flavours costs $8.99 (€8.22).
Locally, there are multipacks of three 60-gram bars and 10 60-gram bars available, yet they will still set you back €12.95 and €39.98, respectively.
This is an extortionate price difference, echoing a case last year when PRIME Hydration, a drink owned by fellow YouTubers Logan Paul and KSI, was being sold at prices reaching €25-30 per bottle. Supermarkets are now selling the drink for prices ranging from €3.50 all the way down to €1.
