Pepsi’s new logo and brand, unveiled worldwide only recently, reached the Maltese Islands earlier this month.

The new logo borrows equity from Pepsi’s past while also incorporating modern elements, with an updated colour palette that introduces electric blue and black to bring what is described as a “contemporary edge” to the classic Pepsi colour scheme. Additionally, the signature Pepsi pulse also evokes the “ripple, pop and fizz” of Pepsi-Cola.

Susan Weenink Camilleri, Head of Sales and Marketing Simonds Farsons Cisk plc, which has been a PepsiCo partner for over 45 years, said: “It’s been 14 years since Pepsi introduced a new logo.”

“As a brand that’s on the world stage and enjoyed by millions of people every day, it’s important that it stays fresh, continues to drive culture forward and never settles for the status quo,” she added.

The new logo was first unveiled back in March 2023 and rolled out only across North America at the time to coincide with the brand’s 125th anniversary. The global launch of the new visual identity is marked by a takeover of iconic landmarks worldwide with larger-than-life digital installations. In a coordinated first, 120 CGI moments were orchestrated worldwide, including an installation in Melbourne, Australia, a mid-game colossal Pepsi can that descended at Pakistan’s Gaddafi Cricket Stadium, a massive hot air assembly forming the Pepsi logo in Ho Chi Minh, Vietnam and Warsaw, Poland. Other large-scale activation locations across the globe included Mumbai, India, the Nile in Egypt, and Ain Dubai.

This international takeover marks the first step in Pepsi’s aim to drive a new, bold era across design, storytelling, and partnerships, with it seeking to continue to drive culture forward in 2024 through the delivery of one-of-a-kind experiences all deeply connected to fan passions and desire to live “Thirsty for More,” the brand’s philosophy.

Eric Melis, Vice President, Global Brand Marketing, Carbonated Soft Drinks at PepsiCo, said: “We wanted to show how Pepsi, through this visual identity change, brings to life its brand platform ‘Thirsty for More,’ which is the attitude and mindset our target audience has of always trying new things and living new experiences.”

“What better to showcase the brand’s transformation than through these iconic installations. Our new visual identity is bold, unapologetic, modern, and iconic. Our fans can expect the same great taste they’ve come to love with even more of the immersive and entertaining experiences we’re known for across music, sport, and culture,” he continued.

He added that the brand has an “exciting 2024” ahead of it, with the next stop being that of the entertainment during the UEFA Champions League Final Kick-Off Show in June in Wembley, among others.

Simonds Farsons Cisk plc, which produces, markets, and distributes the PepsiCo portfolio in Malta and Gozo, has been officially recognised and awarded for its attention to quality reflected in the final quality of the Pepsi-Cola products on the market.