The newest addition to MUMUSO Malta, a brand-new outlet in Paola, opened its doors last week, to the excitement of its staff and operator.

The Korean brand, which in Malta is operated by United Arab Emirates-based BFL (Brands for Less) Group, already has a number of outlets in the country.

MUMUSO has a strong presence in several countries, and describes itself as focusing on selling “trendy designs in high quality and affordable prices”.

The opening of the Paola store, on Antoine de Paule Square, comes as part of BFL Group’s ambitious Malta expansion plans.

Less than a year ago, the company opened its third MUMUSO store in Malta, explaining the brand “seems to have clicked with locals from the very start by offering them innovative, high-quality, and cost-effective products”.

At the time, addressing its expansion plans, the company said: “By banking on reliable quality and affordable prices, the brand consistently meets the primary needs of global youngsters through the introduction of new and appealing ways to delight shoppers’ and exceed their expectations amid unprecedented uncertainty”.