Malta’s Lipsy London store at the Pama Shopping Mall is set to close down on Saturday 3rd August, just three years after it first opened.

“Attention Lipsy lovers! Our fashion journey is coming to an end,” a social media announcement from Lipsy Malta read on Wednesday (today).

Founded in 1988, Lipsy London is a women’s wear retailer that is based in the UK. The brand is now primarily sold online and in Next stores, after the latter acquired the fashion chain in 2008. In recent years, the Lipsy brand has undergone a number of strategic changes, prompting an increased focus on online sales and the closure of a number of standalone Lipsy stores.

The closing of the outlet at the Pama Shopping Mall is one such case, indicative of the brand's strategic shift.

Lipsy London was brought to Malta by Camilleri Group, with the outlet at Pama Shopping Mall opening in July 2021. At the time, the outlet was described as a "fantastic store" that was recording "amazing sales."

The store’s final day will be on Saturday, with a closing down sale taking place until then.

“Thank you for all the love and support! Hurry and get amazing styles at incredible prices,” it continued. Lipsy Malta also advised clients who have vouchers or credit notes to send a private message to its social media accounts.

Prior to the announcement, Lipsy Malta had already been advertising a sale on all of its stock throughout July.