On Tuesday, ANCHOVY/9H Capital and Tala Saleh, founder of ‘The Studio Upstairs’, announced the establishment of Tayb Creative Digital LLC, the companies’ joint venture in Saudi Arabia. The new company, is said to “revolutionise branding and tech in Saudi Arabia."

“With ANCHOVY Studios plc’s successful operation in Saudi Arabia and Tala Saleh’s experience spanning a decade in serving a diverse range of clients, including government entities, groups, startups and family business, this partnership brings together a wealth of industry knowledge and expertise,” the companies said in a joint statement.

The name Tayb originates from the Arabic phrase ‘ok, good,’ and is used to communicate the same meaning in both Maltese and Arabic. This is said to reflect the company’s commitment to delivering innovative solutions and tailored strategies that cater to the unique needs of the Saudi market.

With a team of 70+ members hailing from Europe, the Middle East and now Saudi Arabia, Tayb combines international experience with a “deep understanding of the Saudi business landscape, providing clients with an unmatched advantage.”

The newly formed company aims to provide comprehensive services that enhance client’s branding strategies and digital capabilities, something that has yet to be offered on the Saudi market “at these levels of complexity and quality.”

By leveraging cutting-edge technologies, design and data-drive insights, Tayb will empower businesses to differentiate themselves in the market, stand out in the region and boost their digital transformation journeys.

Through this strategic joint venture, Tayb envisions becoming a trusted partner for both established companies and startups, supporting Saudi Arabia’s Vision 2030 initiative and drive economic diversification.

Benji Borg, CEO of 9H Capital, expressed enthusiasm about this partnership stating that the company is delighted to join forces. “This venture allows us to leverage our collective strengths and resources to deliver exceptional branding and technology services to our existing and new clients.”

Additionally, Ms Saleh, CEO of Tayb stated that the formation of the new company marks a significant milestone. “Together we will lead and elevate the branding and technology landscape in the Kingdom and empower our clients to achieve their goals,” she remarked.

“Tayb aims to contribute to the growth of the Saudi economy while fostering long-term relationships built on trust, excellence and mutual success,” the companies concluded.