As the technology landscape evolves, businesses require reliable, forward-thinking IT partners to drive digital transformation. Innovate International Ltd has established itself as a leader in managed IT services, combining cutting-edge technology with a client-centric approach. Its recent partnership with Fujitsu marks a significant milestone, reinforcing its commitment to delivering enterprise-grade IT solutions, exceptional client service, and advanced cloud-first technologies.
WhosWho.mt spoke with Joel Spiteri Duca, Managing Director and CEO of Innovate International, to discuss what this collaboration means for the Maltese market, the company’s long-term vision, and its approach to innovation and service excellence.
How much of a brand fit is Fujitsu with Innovate in terms of mission and values?
Innovate and Fujitsu share a strong commitment to enterprise-level IT solutions, innovation, and security. This partnership extends our reach across Malta and the EMEA region, including Egypt, the UK, Italy, and Germany. Fujitsu’s expertise in digital transformation aligns seamlessly with our own capabilities in cloud-first technologies, ensuring businesses have the tools they need to optimise operations and drive growth. With Fujitsu’s advanced AI-driven solutions, including Private GPT, we are offering businesses the ability to integrate AI securely within their operations while maintaining full control over their data.
Now that the partnership is official, what strategies will you implement to grow the brand in Malta?
While Fujitsu is already known in Malta, our goal is to strengthen its presence further. At Innovate, we do not simply represent international brands. We integrate their expertise into the local market to create tangible value for businesses. This partnership is a long-term commitment, reflected in our technical expertise, investment in talent, and dedication to delivering best-in-class IT solutions. We are also actively raising awareness that Innovate is now the exclusive certified service partner for Fujitsu in Malta, ensuring businesses understand where to turn for official support.
Can you describe your experience working with similar brands in the IT landscape?
I have been in the IT industry since 2003 and firmly believe that innovation is a continuous process. At Innovate, we take pride in working with leading brands such as NetApp, Sophos, and Palo Alto. Our approach is unique. We only service what we sell, ensuring complete independence and reliability. As an ISO 27001-certified company, we uphold the highest standards of data security, giving clients the confidence that their IT infrastructure is in expert hands. With nearly 40 engineers, we deliver transparent pricing, functional outsourcing, and robust service-level agreements that guarantee agility and accountability.
How does Fujitsu’s investment in AI fit into Innovate’s strategic direction?
AI is rapidly transforming the IT landscape, and Fujitsu is leading the way with innovative AI-driven solutions such as Private GPT. Unlike public AI models, which can pose security and compliance risks, Fujitsu’s AI solutions offer businesses a secure, on-premises alternative that ensures data privacy and operational control. Through our partnership, we are bringing these AI capabilities to Malta, helping businesses harness AI-powered efficiencies, streamline workflows, and make smarter decisions based on real-time data insights.
What importance do you place on customer service and after-sales support, particularly when representing international brands like Fujitsu?
As Fujitsu’s certified service partner in Malta, we see ourselves as more than just a provider. We are brand custodians. Maintaining Fujitsu’s reputation locally is a responsibility we take seriously, ensuring businesses receive the highest standards of service and support. This partnership strengthens our ability to deliver world-class IT solutions, and it sets the foundation for further collaborations with global technology leaders.
With a strategic vision and a steadfast commitment to innovation, security, and client service, Innovate International Ltd is redefining IT excellence in Malta. Its partnership with Fujitsu signals a new era of cutting-edge solutions and superior customer support, ensuring businesses remain at the forefront of digital transformation.
For more information, visit www.innovate.mt or email at [email protected].
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