Customers of GO now have the option to trade in their old device and receive a minimum of €50 to spend on a new one.

The offer is available for a limited time and requires the customer to subscribe to GO’s Freedom Plan.

The deal is made possible through GO plc’s angel capital arm GO Ventures’ investment in the device lifecycle management platform Servify.

The company said the international partnership is already creating value for GO mobile customers.

On trading in their old devices, customers receive a limited time, minimum €50 cash back credit guaranteed in return when upgrading to a new device and subscribing to GO’s Freedom Plans.

The process involves visiting the GO website www.go.com.mt/trade-in/ to find out the estimated value of their old device.

Devices with a market value will be shipped abroad for resale, thus supporting a circular, green economy. Older and outdated devices with no market value will be disposed of in an environmentally friendly way, in line with recommended practices.

All collected devices are wiped and fully reset to ensure that any personal information is irreversibly deleted from the old devices and transferred securely to the new device.

"We believe that whilst mobile devices have evolved drastically over the past decade, users' post-purchase experience has barely changed," Nikhil Patil, GO CEO.

"This is what attracted us to Servify, a brand focused exclusively on improving mobile users’ lives whilst providing an ecologically responsible way of disposing of mobile devices when replaced by new ones."