Born from a straightforward yet powerful idea – that of “simplifying complex business operations and processes through IT and innovation”, Simply Solutions has developed a diverse portfolio of hardware and software solutions tailored to the unique needs of its clients.

Yet when asked about the company's most significant achievements, CEO Ruzanna Nahapetyan’s focus shifts from technology to people. “I am most proud of my team – dedicated, loyal, and inspiring people who make everything possible,” she states. “Our biggest achievement is that we truly love what we do, and this passion translates directly into the value we deliver to our clients.”

Indeed, Simply Solutions offers a range of ready-to-use and customisable products designed to meet the demands of today’s market. Their offerings include a white-label e-wallet solution, advanced cash-handling machines, self-service kiosks, and dynamic digital signage. Beyond these, the company excels in creating bespoke hardware and software – a testament to their deep understanding of client-specific challenges.

A standout innovation in their B2C portfolio is their Multi Self-Service Ticketing Kiosk. This flagship product, Ruzanna tells me, is revolutionising the tourist experience in Malta by providing a seamless, one-stop shop for tickets and services. “Unlike traditional ticketing options, our kiosks provide a smooth, one-stop-shop customer experience,” the CEO explains.

This innovative approach also extends to local businesses. By collaborating with local shops, the kiosks transform them into “mini tourist offices,” creating new revenue streams and increasing footfall.

The strategy is simple yet effective: “tourists are more likely to enter when they see that ‘all Malta tickets can be purchased here’.” For local attractions and service providers, joining this network is a straightforward process, reflecting the company’s commitment to ease and accessibility. 

In a market flooded with off-the-shelf software, Simply Solutions champions the power of custom-built systems. Ruzanna firmly believes that pre-packaged solutions are often too limited to effectively address the diverse and evolving needs of businesses. “Custom-built systems provide flexibility and scalability, ensuring they meet the client’s long-term needs,” she asserts. This approach has proven so successful that some custom products have evolved into standalone, ready-made solutions.

The company’s process for developing these tailor-made solutions is rooted in a deep analysis of clients’ requirements. “It really depends on the project, but our approach is always the same: we begin by studying the client’s needs in depth and then design the most effective solution to address their specific pain points,” Ruzanna elaborates.

Operating at the intersection of tourism and technology, Simply Solutions is poised to capitalise on a sector ripe for innovation. Despite a strong online presence, the CEO believes the tourism industry has significant untapped potential for growth. Citing the UN World Tourism Organisation, she notes that “international tourist arrivals grew by 33 per cent in 2024 compared to the previous year, and global tourism revenues are projected to grow by around five per cent annually through 2030.” This upward trend signals a clear opportunity for “smarter, tech-driven solutions that enhance the customer journey.”

At the core of this digital transformation is customer experience. Simply Solutions ensures its products remain user-friendly and future-proof by actively listening to customer feedback. This continuous dialogue allows them to enhance their offerings and stay aligned with real market needs.

Looking ahead, Ruzanna’s vision for the company is one of relentless innovation and the integration of cutting-edge technologies like artificial intelligence. “AI is no longer an abstract concept but a vital tool for every modern business,” she declares, adding that “IT companies that fail to embrace AI will struggle to survive.” So, while the specifics of their next major project for the tourism industry remain under wraps pending intellectual property rights, the ambition is clear.

For potential partners and clients who have yet to embrace the digital shift, the CEO offers a compelling message: “Digitalisation is no longer optional – it’s a must. The earlier you embrace it, the stronger your competitive advantage will be.” She also cautions that the right partner is crucial – one that “doesn’t just sell you a product, but truly invests time to understand your needs, define the right scope, and guide you through the world of innovation and digital transformation.”