The Malta Tourism Authority (MTA) was formally set up by the 1999 Malta Travel and Tourism Service Act. The law extends its role beyond that of international marketing to include a domestic, motivating, directional, coordinating and regulatory function. The law strengthens the public and private partnership in tourism through greater and more direct participation by the private sector in national planning and development of the industry.

The mission of the Malta Tourism Authority is to advance the economic and social activity of tourism in the national interest by working with all stakeholders to develop a sustainable industry for current and future generations.

Its vision is to achieve a healthy, sustainable and equitable tourism sector for the Maltese Islands, attracting regular inflows of quality visitors throughout the year from a diverse range of source markets while ensuring that those who choose Malta as their destination are served with professionalism and care.

The values that drive the MTA’s vision and mission are quality in everything it does, authenticity in presenting the true character of the destination, collaboration in partnering with both local and foreign stakeholders and leadership in offering guidance and inspiration to those who operate in the tourism sector.

It has a diverse role but one which, in essence, is all about creating and fostering relationships. The MTA is the tourism industry's regulator and motivator, its business partner, the country's brand promoter and is there to form, maintain and manage meaningful partnerships with all tourism stakeholders. Primarily, this means attracting visitors to the islands but also working closely alongside the private sector partners.

Importantly, the MTA also aims to help strengthen the industry's human resources, ensure the highest standards and quality of the tourism product and foster relations with the local and international media.

Chairman: Gavin Gulia

Chief Executive Officer: Carlo Micallef

Company Profiles in Malta is a vast collection of companies and entities that operate and are active in Malta. You can discover more by visiting whoswho.mt, Malta’s leading online business search engine and networking platform in Malta.

Are you a company operating in Malta and not part of the who’s who project? Get in touch with us on info@contenthouse.com.mt.

Main Image:

Read Next: Placeholder