Bulletproof co-founder Scott Schembri defended a contractual clause limiting the ability of participants in an ongoing body transformation challenge to publish information about the competition on the media.
Speaking to WhosWho.mt, Mr Schembri said the clause is standard in the industry and is intended to prevent the premature leakage of information related to the competition.
Bulletproof’s ongoing challenge involves 1,000 youths competing for a €20,000 prize to achieve the most impressive body transformation over 100 days.
Some contestants have started sharing their journeys on their socials.
The NDA clause was published to social media by Omar Rababah, a man who has filed a consumer complaint against Bulletproof alleging “misleading advertising” over a previous one-year body transformation challenge that went awry and resulted in no one receiving the then €10,000 prize, with all entry fees refunded to the contestants.
It states that while contestants may announce their participation in the challenge, they aren’t allowed to speak publicly – on any social media or news media platform – about knowledge obtained during the challenge without Bulletproof’s express consent.
Participants who breach this rule could be liable to a €10,000 fine.
According to Mr Rababah, the clause indicates that Bulletproof wants to threaten participants against speaking out about issues within the challenge.
However, Mr Schembri played down these concerns.
“The clause is a standard term in the industry specifically in any ongoing production/tv show/series being broadcast on any media to avoid leakage of information that hasn’t yet gone out on Bulletproof Culture platforms, such as winners, surprise athlete visits etc,” he said.
“In fact the term speaks about announcements and other representations not in the public domain.”
“If it were not so, there would be no value to the content published once any announcement is leaked by the participants, example the transformation winner.”
He concluded by encouraging participants to speak about their participation in the challenge and to share their experiences.
