At Welbee’s, community support is embedded at the core of the business, guided by a long-term approach that brings together customer engagement, corporate responsibility and hands-on involvement.
Throughout 2025, Welbee’s customers donated 1.4 million loyalty points through the Welbee’s App, supporting a broad range of charitable organisations across healthcare, social welfare and community services. The initiative empowers customers to play an active role in Welbee’s social responsibility efforts by choosing the causes they wish to support through their everyday shopping.
To further strengthen this impact, Welbee’s annually matches and tops up the total points donated by customers each year, extending the reach of each contribution and reinforcing the company's long term commitment to givingv back to the community.
Through loyalty point donations, Welbee’s supported organisations including Malta Dementia Society, Europa Donna Malta, Puttinu Cares, CSAF, Noah’s Ark, Hospice Malta, Research in ALS, Foodbank Lifeline Foundation, Richmond Foundation, Step Up for Parkinson’s and Malta Male Cancer Support.
Beyond loyalty initiatives, Welbee’s also maintains ongoing partnerships and provides direct corporate support to organisations such as L-Istrina, the Soup Kitchen with St James Hospital, Malta Autism Centre, Fondazzjoni Sebħ, Ursuline Sisters, EFRU, YMCA and Homebound, and Amigos Missions to Kenya
Community involvement at Welbee’s extends beyond financial contributions. In collaboration with YMCA Malta, employees recently volunteered at the YMCA Drop-In Centre in Ħamrun, supporting refurbishment works ahead of the centre’s reopening. Welbee’s is also supporting the Miles from Home initiative, a 2,600 km run from London to Malta aimed at raising awareness and funds to address homelessness in Malta.
Through these initiatives, Welbee’s continues to demonstrate a structured and sustainable approach to social responsibility, uniting customers, employees and community partners to deliver meaningful and lasting impact.
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