As Europe opens up for regional travel, Air Malta has renewed its focus to trade partners with the appointment of ‘Discover the World’ for the markets of the Netherlands, Belgium, Germany and Switzerland.

With the deal the innovative global sales representation leader, which utilises a worldwide network of 85 offices in more than 60 countries, will aim to maximise the airline’s opportunities and help customers book flights.

Commenting on the news, Air Malta’s Chief Commercial Officer Roy Kinnear explained: “We are pleased to be expanding our relationship with Discover the World, who were already assisting us in our activities in secondary markets.

“Discover the world will now drive our sales and marketing efforts and help promote the Maltese Islands in these primary markets.”

Similarly, Ian Murray, Discover the World’s CEO said: “We are delighted to be working with Air Malta across these key European markets. A fantastic brand servicing an amazing destination is a winning combination.

“With our super Air Malta and Discover sales teams, we will maximise all opportunities to help our trade partners and consumers book with ease and with confidence.”

Under the partnership, Discover the World will be responsible for providing “extensive” field sales services to Air Malta, spearheading personal-visit sales campaigns; building on existing trade relationships and increasing ticket revenue from new agencies and operators keen to share in the upswing of demand for holidays to Malta.

Alex Savona, Air Malta’s Head of Global Sales added, “From quaint beaches and crystal blue sea to trendy restaurants, to magnificent ancient monument and a stunning legacy of centuries’ old art and culture, Malta has something to offer for everyone.

“Located at the heart of the Mediterranean, our guests can start enjoying the renowned Maltese hospitality as soon as they step on board our flights. We are looking forward to work with Discover the World to drive Malta’s and Air Malta’s unique selling propositions in these markets.”