“As a creative entrepreneur, I take my inspiration from the world at large,” Rebecca Barbaro Sant asserts.

With a Bachelor of Arts degree in Advertising and Branding and a Creative Communications Diploma under her belt, while studying in the UK, Ms Barbaro Sant enjoyed collaborating with people from all over the world to generate ideas that create specific outcomes, be that awareness, sales, or brand building. In New York, she made sure she is able to understand the nuances of strategy and planning.

Ms Barbaro Sant is a Creative Partner at The Authentic Brief, a consultancy firm offering its services on a range creative projects such as campaigns, events, working inside the very heart of an organisation, all the way to guerrilla-style marketing.

“The Authentic Brief’s core values are based upon my personal ones: positivity, honesty and adaptability”. She knows through experience that, to succeed, you must be flexible and move with the times.

Ms Barbaro Sant prefers to look at the whole creative picture: how all brand touchpoints influence the bigger picture. For her, it is never just about a billboard but about the entire identity.

“My forte is sitting down with clients, getting to know them and understanding where they want to take their business. I thrive on analysing trends to see what will achieve the best results. Creativity isn’t just the ‘idea’. It’s the homework behind the idea; the knowledge that it will work successfully,” he insists.

Company website: theauthenticbrief.com

Get in touch: [email protected]

Who’s Who List in Malta is a collection of profiles of people involved and active in business, management and professional life in Malta. You can discover more by visiting whoswho.mt, Malta’s leading online business search engine and networking platform.