As Head of Sales & Marketing at The General Soft Drinks Company Ltd, Milena Livada is a results-driven, creative and action-oriented commercial professional. She has more than 20 years of experience in marketing, sales and general management roles for single and multiple markets, mainly gained in one of the leading multinational companies.

“I have years of distinguished performance in developing and implementing solutions to build business and accelerate sustainable and profitable growth,” she asserts.

Ms Livada served as a member on the Board of Managers of East Adriatic markets for a multinational company for more than five years and was responsible for turnover of more than $100 million.

“I am experienced in managing people across different countries and at various levels of seniority. I am very familiar with the work in a matrix organisation with contacts and peers across countries and continents. I am a professional with strong financial acumen practised through the management of different budgets and currencies, coupled with broad analytical skills,” she says.

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