“With over 25 years of diverse experience in the retail industry, I embarked on my journey by assisting in my father's small grocery business during my formative years. As the business flourished, I seamlessly transitioned into the dynamic realm of supermarkets, where I honed my skills across various departments and roles,” Malcolm Mintoff says.

From humble beginnings serving cheese at the deli counter to overseeing shelf stocking, procurement, warehousing and, ultimately, assuming managerial and marketing responsibilities, his journey has been marked by continuous growth and evolution. His adaptability and hands-on approach have enabled him to forge strong relationships with stakeholders at all levels, fostering collaboration and driving success.

“I've diversified my experience beyond the supermarket sector,” Mr Mintoff asserts, “venturing into cosmetics with innovative concepts.”

Collaborating with his family business, he led the creation of NYX concept store and developed the Roseberry brand in Malta, including distribution. Now, he is driven by innovation and excellence, concentrating on expanding the supermarket importation business.

“Leveraging my expertise, I aim to seize new opportunities and foster sustainable growth,” he explains.

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Who’s Who List in Malta is a collection of profiles of people involved and active in business, management and professional life in Malta. You can discover more by visiting whoswho.mt, Malta’s leading online business search engine and networking platform.