SiGMA Group has unveiled its rebranded website reflecting the shift to a global perspective in the gambling industry.

The Group said that a commitment to quality and years of successful operation have nurtured the development of SiGMA into a strong brand, allowing for its evolution into a global influencer on the gaming and tech stage.

The new website, which is available in 10 languages, with plans for more over the next few months, offers a central, accessible portal which brings SiGMA’s events and global news coverage to a broader audience.

“Finding synergy between a high output and multiple translations whilst maintaining quality content has been a logistical challenge. Adaptability is a vital skill, one we’ve been able to hone during this health crisis, allowing us to create a forward-thinking site which reflects a more globally-minded gaming industry,” said founder of SiGMA Group, Eman Pulis.

"Over the last year SiGMA has recruited several new squad members, opening offices in Kiev, and Manila - and our efforts are paying off. This year marks our first foray into North America, with a new office now up and running in Chicago. Once just a local company, SiGMA's brand now reflects our presence across different regions; a fitting face for the World's Gaming Festival," said COO for SiGMA Group, Sophie Crouzet.

SiGMA will be holding four events around the world this year, in the Americas, Africa and Asia as well as in its original European market, with this growing portfolio reflected in the Group’s new site – SiGMA.world.

This year’s iGaming expos will be held in conjunction with the Group’s AIBC Summit, focused on AI, Blockchain, and other emerging technologies, as the Group hopes to “push boundaries for the two verticals to learn and feed off each other.”

SiGMA’s rebrand is already reaping success, with ranking websites such as Alexa showing high engagement for SiGMA’s website, making the company one of the strongest event and media websites in its category.