The In21 Group has unveiled its new branding to continue celebrating its position as a market leader in different sectors including engineering, facility management, contracting, technology and hospitality.
Chairman Edward Cauchi, along with Managing Partners Bikram Arora and Jonathan Sammut, as well as MTS Consulting’s Managing Director Patrick Carey and fmcore’s General Manager Chris Galea, hosted a celebratory event for their teams at Chukkas, Mosta.
During the event, they shared their roadmap for the In21 Group, revealing their new branding alongside a 90-second corporate video that showcased their work portfolio while also announcing “exciting projects which form an ambitious and game-changing five-year roadmap.”
“Our new rebrand is a perfect balance between the recognition of our brand’s history combined with our enthusiasm to enter a new era where our group will continue to evolve rapidly to meet new challenges and exceed expectations,” Mr Cauchi said.
“No matter how wonderful a company we can devise, our greatest success will continue to be our ability to build an exciting learning environment for local and international talent based in Malta to thrive in,” he added.
The new visual identity was designed by marketing agency Lo & Behold, with the new brand being described as “strong and distinctive” to showcase the Group’s industry-celebrated heritage, while also being “flexible, responsive, and perfectly aligned with the company’s core values of innovation, sustainability, and growth.”
As part of this new identity, a brand refresh exercise has also been conducted for MTS Consulting and fmcore, while Zzzing will soon include a new online booking portal that will be launched in the coming weeks.
“We have grown our business significantly over the last several years and we have diversified into new categories to breathe new life into our very well-rooted companies,” Mr Cauchi added.
“Our successful past has led us to our glorious present. However, while we will always salute our glory days, the future is what excites us,” he said.
“Our new chapter starts today, and we look forward to working with like-minded individuals and brands to create an even stronger legacy,” he concluded.
In21 Group’s brands MTS Consulting and fmcore describe themselves as “leaders in all major market segments”, with these being healthcare, education, commercial, sports, aviation, pharmaceutical, retail, and green building.
Zzzing is new to the Group, with it being a hospitality brand that is “revolutionising” the short-let property market due to its inhouse-built technology.
Zzzing’s team is currently preparing for its debut as Malta’s sole representative at the Vacation Rental World Summit this September in Portugal, while VH Properties Ltd, another company within the Group, will be welcoming guests to its Spinola Stays guesthouse in St Julian’s this summer.
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