The Malta Tourism Authority is working to keep Malta at the top of travellers’ must-visit lists once the COVID-19 pandemic boils over with a new promotional campaign inviting would-be visitors to “Dream Malta Now…Visit Later”.

Launched yesterday, the campaign aims to remind potential visitors about Malta and all that if offers once it becomes possible to travel again.

Commenting on the campaign, MTA CEO Johann Buttigieg explains, “one has to keep in mind that, as soon as the COVID-19 crisis is over, competition among tourism destinations will be fiercer than ever. So, it is imperative that we are among the front runners when this occurs and that, together with our industry stakeholders, we can provide the best possible product to attract visitors to Malta as we were doing before the pandemic started.”

The CEO added that, alongside this marketing drive, the MTA is also busy with projects aimed at improving Malta’s infrastructure and level of service provided through a training programme for staff in the tourism sector.  

Commenting on the campaign, Minister for Tourism and Consumer Protection, Julia Farrugia Portelli, says that when faced with a challenging scenario such as this, a common reaction is to halt all marketing and retreat from the scene.

“However, this was not the philosophy adopted by the Malta Tourism Authority and the Government of Malta. On the contrary, we devised a campaign, oriented towards different areas of interest, through which we aim to provide prospective visitors with a taste of the Maltese islands and entice them to visit at a later date.”

The 60-second video clip will primarily be promoted online and has been produced in 14 different languages.