Maltese protein bar PowerPulse has partnered up with the Uganda-based dance collective Hypers Kids Africa, which rose to fame after competing on America's Got Talent.

And the first video from this collaboration sees them dancing energetically to Michael Jackson’s Black or White in front of the PowerPulse brand.

Hypers Kids Africa was set up by former footballer Moses Butindo to foster a sense of hope and community to Ugandan street children.

Their performance on the 2024 edition of America’s Got Talent helped them become a global phenomenon and they now have a combined social media following of over 20 million.

Hypers Kids Africa will now become regular brand ambassadors for PowerPulse, aligning the brand with a community-driven collective that embodies energy, ambition and movement.

“As a brand rooted in performance and movement, we believe our impact should extend beyond products,” said PowerPulse founder Dennis Schwienbacher. “This collaboration reflects our commitment to supporting communities around the world that share our values of ambition, positivity and growth through movement.”

This latest collaboration comes as PowerPulse strengthens its presence outside Malta, with a focus on international airport retail locations.

Through Miller Distributors, PowerPulse is now stocked at 14 airport stores across Athens International Airport, Thessaloniki International Airport and Belgrade Nikola Tesla Airport, as well as the Malta International Airport.