Media Exclusive, the executive producing company behind Love Island Malta, is one of the main companies locally bringing international franchise shows to the island. Love Island has been its flagship debut production since 2023. As a company, beyond delivering high-quality productions, the team also focuses on brand and product integration that feels natural and fits seamlessly within the shows.

Martina Zammit from the Media Exclusive sales team shares, “We love the enthusiasm from clients who join us on this show. Each brand partnership is designed to feel natural, becoming part of the islanders’ world and villa. Love Island Malta is more than a prime-time show, it creates daily content and strong social media engagement.”

Chris Gravina adds, “Clients consistently come back to us, showing they are very happy to be part of it.”

For many the decision to partner with the show comes down to both reach and relevance. As ESS Marketing Manager Martina Agius explains, “We chose to advertise with Love Island Malta because of its strong audience reach and the unique opportunity to connect with viewers in an engaging, authentic way.”

Among the brands that have truly become part of the Love Island experience is CARISMA. The island’s jewellery brand has become part of the show’s look. As Carlos, CEO of Carisma, says: “Through its integration with Love Island Malta, the brand has seen a strong wave of customers walking in store specifically asking for pieces featured on the show.” Carisma didn’t just appear on screen; it became part of the fashion conversation around the show.

Fashion also plays a major role inside the villa, making Tezenis a natural fit for the programme. Tezenis is one of the show's main partners; its swimwear collection aligning perfectly with the Love Island target market. The Italian brand continues to return season after season, as it remains a natural and authentic fit for the programme and its audience.

Alongside fashion and lifestyle brands, connectivity remains an essential part of the Love Island experience. GO also returns as the main partner. Alison Mercieca, Chief Marketing Officer at GO, says “Love Island Malta is a cultural moment that brings people together through shared conversations and real-time engagement. For GO, this partnership is a natural extension of what we stand for: connecting people to the moments that matter most. We’re especially excited to continue enhancing this experience for our customers through Tokis, where they can access exclusive content and go even deeper into the Love Island journey. It’s about giving our audience more ways to stay connected, engaged, and part of the story.”

Daily villa life also creates opportunities for brands to become part of viewers’ routines in an authentic way. BENNA joins the season with its milk flavours, included in breakfast routines and daily villa moments. As Claude Muscat Doublesin, Marketing Manager at Benna, says: “Love Island gives Benna the perfect platform to connect with its ideal audience.”

The season also continues its collaboration with NESCAFÉ, who this year are celebrating their 35th anniversary together with the launch of their new Espresso Concentrated product. The partnership between both brands remains a natural fit, centred around energy and everyday moments.

Travel experiences have also become a memorable part of the Love Island journey. Rachel Vella, Director of ROCS Group, stated “Partnering with Love Island Malta provided ROCS Group with a unique opportunity to align our brands with one of the country’s most talked-about and highly engaged entertainment platforms. Being able to offer dream destinations and unforgettable travel experiences to the winners further strengthened the authenticity of the partnership, whilst allowing us to showcase travel not simply as a product, but as an exciting and emotional experience in a modern, engaging, and relatable manner.”

Food and beverage partnerships also continue to play an important role in shaping the villa lifestyle. As healthy eating continues to grow, J'Oli reflects a new style of fast healthy food... nutritious and made for active lifestyles. And once again Kopparberg brings its refreshing and recognisable flavours to the Love Island experience. HELL Energy Drink also joins the season, perfectly aligning with the fast-paced energy of villa life and the show’s youthful audience.

That focus on authentic partnerships, and brand alignment is something many collaborators continue to value. That view is shared by Robert Farrugia, Owner of Crosscraft, who also points to the experience behind the scenes: “Working with Love Island has been a great experience thanks to their exceptional team. They take the time to understand our needs immediately and approach every project with genuine care. They’ve seamlessly become an extension of our marketing team.”

Recent research conducted by Vincent Marmarà in 2025 further highlights the strong reach and engagement of Love Island Malta confirming that over 203,000 individuals have watched the show. The show performs strongly among younger viewers with 82 per cent of those aged 16 to 35 having watched it. In particular, viewing habits point to real-time viewing with 64 per cent of viewers choosing to watch the show live, reflecting the audience’s want to stay part of the conversation as it happens and to avoid spoilers.

Season 4 is shaping up to be the biggest yet. For brands looking to connect with a socially engaged audience and be part of one of Malta’s most talked-about shows, now is the time to step into the villa.