Davinia Mallia Pulé and Kyra Meli, two marketing professionals with over 15 years of experience in the industry, have joined forces to set up a boutique marketing solutions firm: GRO.

The duo first met when Kyra was leading the marketing department at GSD Marketing Ltd and Davinia was roped in to consult on some marketing projects.

“Kyra was a dream client and we hit it off immediately. She was organised, full of energy and open to new ideas,” said Ms Mallia Pulé.

When Ms Meli launched her own marketing consultancy firm in 2018, the pair started collaborating on projects and continued to do so for a number of years until they decided to make their partnership official last year, through the set-up of a boutique marketing solutions firm.

“It’s not easy to go through such a change amid a pandemic,” Ms Meli continued, adding:

“However seeing what businesses were going through, made us more determined about our mission to help organisations communicate effectively and grow into recognized brands.”

Both Ms Mallia Pulé and Ms Meli come with a wealth of experience in the industry, having both started their marketing careers working within advertising agencies, then moving on to work in-house at leading companies, namely Alf Mizzi & Sons (Marketing) Group, GSD Marketing Ltd and Food Chain Ltd.

“We have been in our clients’ shoes and we understand what matters most to businesses when it comes to marketing and PR. We work alongside our clients as trusted partners, offering them a pro-active approach that allows them to focus on their business, knowing that their marketing efforts are being managed and optimised for results,” said Ms Mallia Pulé.

“Businesses often miss out on opportunities because they do not have the specialised resources and time required to successfully implement an effective strategy,” added Ms Meli. “This leads to loss of business. Our experience, coupled with our passion and energy, enables us to help brands seize all opportunities to connect with potential customers and grow their brand.”

Having both worked with leading international and local brands the collaboration enables them to use their combined skillset and experience to help businesses successfully implement communication strategies that generate results.

The brand name, GRO represents the company’s focus on empowering quality businesses to reach their growth potential.

The brand’s logo design signifies the concept of pulsing growth as well as the notion that to achieve results one must take several strategic steps, characterized by the different layers of the letter O.

“We are excited to continue this journey together with our talented team and look forward to proactively supporting businesses and empowering them to grow their brand.” They added.

GRO is a full-service boutique marketing agency offering 360-degree support to businesses in Malta and Gozo, providing the following core services, among others: Marketing Strategy, Branding, Digital Marketing, Campaign Development & Management, Public Relations & Corporate Event Management.

Find out more by clicking here or contact them here.