Crosscraft, Malta’s trusted name in household appliances for over 40 years, has officially welcomed two global leaders in home innovation, AEG and Electrolux, to its growing family of brands. This exciting addition reinforces Crosscraft’s position as the go-to destination for top-quality, energy-efficient and beautifully designed appliances that cater to every home and lifestyle.

Since its inception, Crosscraft has built a reputation for excellence and reliability, bringing world-renowned brands and products into practically every household in Malta and Gozo. Its commitment to delivering the latest technology, backed by exceptional customer service and aftersales support, has made it synonymous with quality living and everyday comfort.

To celebrate this milestone, Crosscraft also announced the appointment of celebrated Maltese chef Letizia Vella, chef patron of The Golden Fork restaurant, as Brand Ambassador for AEG. Through this collaboration, Chef Letizia will bring AEG’s innovative kitchen solutions to life, inspiring customers to explore new culinary possibilities using appliances designed for performance, precision, and style.

Chef Letizia commented on the partnership, saying that AEG’s appliances perfectly complement her approach to cooking, allowing creativity to flourish while maintaining the highest standards of consistency and taste. Her upcoming appearances and demonstrations with Crosscraft will highlight how professional-grade results can be achieved at home through intelligent technology and elegant design.

Speaking at the launch, Josef Farrugia Vella, who is part of the third generation of the Crosscraft family, said: “For more than four decades, Crosscraft has been dedicated to improving the way people live, cook, and care for their homes. The introduction of AEG and Electrolux marks another proud step in our journey to offer our customers the very best in design, performance, and energy efficiency. These two household names are internationally recognised for their innovation and durability, and we are thrilled to make them available locally. Partnering with Chef Letizia Vella perfectly reflects our shared values of quality, creativity and trust.”

With this launch, Crosscraft continues to strengthen its promise of bringing world-class appliances closer to Maltese homes, offering a wider selection to suit every style, need and budget. Customers can now explore the full range of AEG and Electrolux products, alongside other leading international brands, at Crosscraft’s showroom or online.

For more information or to discover the latest product ranges, visit www.crosscraft.com.mt.