Business Profile

Holy Wines literally started out of nowhere. Although I have long been into wine, this was never in the pipeline. I’d never thought of having a business in such a saturated market and in a time when wine consumption globally is decreasing. But when you become obsessed with something and you really love it, you tend to also do some crazy things.

Having said that, this crazy idea is also very fulfilling. It’s fulfilling because I only choose to import the wines that I love, and that were not available in Malta before Holy Wines was established.

Founded in 2019, Holy Wines is now already a leader in wines which are off the beaten path, wines that in the industry are sometimes referred to as niche. Wines that usually come from cooler climates or high altitudes if in warmer ones. Wines that offer elegance over power or high alcohol. Wines coming from small family-run wineries that are produced in very small numbers, and also some big names in the current super premium and natural wine scenes. On top of this over 65% of my imports already carry organic certification.

Although it is a very competitive market, Holy Wines manages to stand out from the competition, especially when today’s more modern approach to drinking wine is focused on less quantity and more quality, with lighter and more elegant wines slowly leading the way over the full bodied wines with high alcohol made for Robert Parker’s palate back in the 90s.

Being very focused on the selected 18 brands currently in its portfolio, Holy Wines is in a position to offer a personal service to all its customers. In a world when everything is more digitalised and people are communicating less with each other, this comes as a breath of fresh air and the consumer is loving it.