The company describes itself as an authentic consultancy led by a creative nomad who is always on the hunt for the big idea. And, with a backbone of unconstrained imagination, it delivers solutions that leave clients’ audiences with a tingly sensation.
The Authentic Brief teams up with organisations to support the creative process and elevate creativity and together they strive to deliver truly customised, creative results.
It assists clients in anything from branding to stand design, working closely with them, all the way to what the company terms as “guerrilla-style marketing”.
Its ultimate aim is to offer clients a unique edge through its pragmatic and wholly authentic strategic processes, doing away with the more traditional approach to marketing and PR.
Although effective communication has become quite a cliché, it is still the most valuable link for companies and brands to gain maximum exposure and generate sales. The Authentic Brief communicates a client’s particular story and gauges the needs of the audience to translate into a resonating response.
Creative Partner: Rebecca Barbaro Sant
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