Mirachem (Marketing) Ltd’s flagship portal, Wine.mt, has been relaunched – and it’s not just about a fresh look. The online wine destination now boasts a reimagined strategy, more competitive pricing, and a stronger focus on customer experience.

“We registered the wine.mt domain in the early days of the internet, knowing it would eventually be a valuable digital asset,” says Nicholai Grech, Director and CCO at Mirachem. “Our first version launched during the COVID-19 pandemic out of necessity. Since then, we’ve spent four years testing, refining, and learning what really works.”

The result is a new generation of Wine.mt – a brand-new platform that’s more intuitive, more affordable, and more aligned with modern consumer expectations. From upgraded packaging and delivery to weekly offers, and smoother navigation, every element has been enhanced.

The shift extends beyond the platform itself – even the marketing approach has shifted. “We’re focusing on education, personality, and connection,” Mr Grech explains. “We’re using fun, contemporary visuals and showing the people behind the project. We want customers to feel like there’s a real relationship, even if it’s all happening online.”

Mirachem brings serious credentials to the table. In 2020, the company launched Fernando, a fine-dining restaurant that earned a prestigious Michelin star within three years of opening its doors. That same ambition now drives the Wine.mt relaunch.

“Our aim is clear,” says Mr Grech. “We want Wine.mt to be Malta’s leading wine shopping platform – not just in product range, but in the full experience from first click to final sip.”

Wine.mt currently features a wide selection of wines from globally recognised regions like Italy, France, and Spain, as well as unique finds from China and Syria. With high-quality service, competitive pricing, and a fresh strategic vision, Wine.mt is raising the bar for online wine retail in Malta.