Premier Capital plc, the development licencee for McDonald’s across six European markets, has reported an 8.6 per cent increase in revenue for the first half of 2025, reaching €369 million, up from €340 million in the same period last year.

The group, which operates McDonald’s restaurants in Estonia, Greece, Latvia, Lithuania, Malta and Romania, saw customer traffic climb to nearly 46 million, a rise of three million year-on-year. This growth was supported by network expansion, with the addition of two new restaurants during the period, bringing the total portfolio to 195 outlets.

Profitability under pressure
Despite stronger sales, profitability was squeezed. Pre-tax profit dropped to €19.2 million, compared with €27 million a year earlier, reflecting rising costs across all markets and an unexpected €1.6 million foreign exchange loss linked to fluctuations in the Romanian Leu against the Euro. The Board had previously forecast a decline in profitability in its June Financial Analysis Summary, but actual results showed a steeper fall than projected.

Net assets nonetheless increased to €108.7 million as at 30 June 2025, up from €98 million at year-end 2024.

Market performance
Romania remained the group’s largest market, generating 59 per cent of total revenue through its 108 restaurants. Greece contributed 14 per cent, followed by Lithuania (nine per cent), Latvia (seven per cent), Estonia (six per cent) and Malta (six per cent).

The group continued to invest in its footprint, committing over €12 million towards new openings and refurbishments. Marketing investment also remained significant, with more than €18 million allocated to strengthen brand loyalty and visibility in all markets.

Holding company results
At the holding company level, Premier Capital reported a pre-tax profit of €32.3 million, down from €44 million in the prior year. Operating losses widened slightly to €4.1 million, but net assets rose substantially to €73.6 million, compared to €42.2 million at the end of 2024.

Outlook
The board stated that it continues to monitor macroeconomic pressures, particularly inflationary and currency-related factors, while managing market-specific operational challenges. It confirmed that full-year projections published in June remain achievable.

Premier Capital is owned by Hili Ventures, the Malta-headquartered group with diversified interests across food, technology, real estate and logistics.

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Written By

Nicole Zammit

When she’s not writing articles at work or poetry at home, you’ll find her taking long walks in the countryside, pumping iron at the gym, caring for her farm animals, or spending quality time with family and friends. In short, she’s always on the go, drawing inspiration from the little things around her, and constantly striving to make the ordinary extraordinary.