This Tuesday at 3pm on episode four of The Boardroom, presenter and business writer Jo Caruana will be discussing the future of marketing after COVID-19 with Chief Executive Officer and founder of Think, Bjorn Azzopardi, and Executive Director of MPS Marketing Communications, Chris Mifsud.

Despite the many articles arguing that now is the time for digital marketers to thrive, a situation where marketing agencies and media companies have been left out of crucial Government wage assistance, together with companies scaling back on marketing expenditure, makes for an uncertain future.

Bjorn founded Think, a digital product company, in 2007, and is a software engineer by profession.

Chris has been the founder and executive director of MPS Marketing Communications, a full-service marketing communications agency, since 2005.

Together with Jo, the Content Director of PR Agency WriteMeAnything she founded in 2006, the three have amassed a wealth of experience in marketing.

In addition to financial woes, the behaviour of consumers is changing, and the efficacy of more traditional approaches to marketing waning. With this in mind, it is imperative that campaigns are targeted in a way that reaps the maximum rewards. Now more than ever there is little room for inefficiencies.

Exploring the most relevant themes impacting the industry, Tuesday's interview will be featured live on WhosWho.mt’s Facebook page.

Bjorn and Chris will discuss how marketers can and should adapt, and the importance of finding your audience.

The Boardroom invites leaders in the business community to share strategy, discuss ideas and explore the most pressing issues facing local industry.