Patrick Georgiev has joined search engine optimisation (SEO) services firm Gain Changer as Head of SEO and Content, following just over two years working with iGaming giant Betsson.

Taking to social media to share the news, he thanked Betsson for “the great two years’ experience” had, noting that although he “faced multiple challenges”, he “conquered them” together with the SEO team.

“I will always cherish the relationships that I have built in Betsson and I will miss all of the great people,” said Mr Georgiev.

“Now onto the next chapter.”

He said he is “really happy” to join Gain Changer, describing it as “an SEO agency that is here to break the norms and keep on helping companies succeed and overachieve their set goals.”

Mr Georgiev worked as a Marketing Executive with Toly Products between 2017 and 2018, before his “passion for technology, analytics, and marketing” led him to found Growth Bus, a digital marketing agency.

In 2021, he joined Betsson Group, taking on more senior roles as time went on.